Connecting People & Pollinator Conservation Through UX/UI Design
Challenge
The brief was to create a digital experience encouraging citizen participation in biodiversity protection. Focusing on declining bee populations, I explored how an engaging and accessible app could educate users and encourage active involvement in conservation.
Goal
To design an intuitive, mobile-first platform connecting users with pollinator conservation through education, bee tracking and community engagement. The aim was to make environmental science accessible through playful visuals, gamification and interactive features.
Outcome
Bee Mapper, an interactive UX/UI concept featuring bee sighting logs, bee-friendly garden planning and pollinator tracking. The project includes a cohesive visual identity, wireframes, user flows and high-fidelity Figma prototypes, combining citizen science with engaging digital design.
INTERACTIVE PROTOTYPE
Explore the Bee Mapper App in Figma
Explore the Bee Mapper App in Figma
RESEARCH & INSIGHTS
Competitor Analysis · Design Opportunities
Competitor Analysis · Design Opportunities
Competitor research identified opportunities for greater user engagement, interactive learning and gamification, informing the app's design direction.
USER JOURNEY
Navigation · App Structure
Navigation · App Structure
A user flow mapping the app's navigation, from onboarding to bee tracking, garden planning and
community features.
community features.
EARLY EXPLORATIONS
Sketches · Layouts · User Flows
Sketches · Layouts · User Flows
Initial sketches exploring screen layouts, navigation and key features before developing the digital interface.
High-fidelity screens showcasing Bee Mapper's visual identity, bee identification, garden planning, achievements and community features.
Final app flows for the community hub, conservation hub and climate alerts. These screens highlight how Bee Mapper connects users to real-time data and collective action.
VISUAL IDENTITY
Logo Design · Iconography · Colour Palette
Logo Design · Iconography · Colour Palette
A nature-inspired visual identity combining a bee and location pin, custom navigation icons and a warm, approachable colour palette.
DESIGN APPLICATIONS
Promotional Materials · Mobile Experience · App Store Mock-ups
Promotional Materials · Mobile Experience · App Store Mock-ups
