waniyah farah - Bee Mapper UX

Challenge

The brief was to create a digital experience that encourages citizen participation in biodiversity protection. I focused on the decline of bee populations and designed an app that not only educates users but enables them to actively take part in conservation in an engaging and accessible way.

Goal

Design an intuitive, mobile-first platform that connects people with pollinator conservation through learning, tracking and community interaction. Using a simple visual language, gamification and real-time data, the aim was to make environmental science approachable and encourage small actions with meaningful impact.

Outcome

The result was Bee Mapper, a full UX concept and interactive prototype. Users can identify and log bee sightings, plan bee-friendly gardens and track pollinator data in real time. I developed a complete design system including logo, icons, colour palette and illustrations, supported by wireframes, user flows and hi-fi Figma prototypes. The concept blends citizen science with playful design to turn everyday engagement into real ecological change.

Experience the Bee Mapper app in Figma. This clickable prototype demonstrates the app’s UX journey, from bee tracking and garden planning to community engagement features.

Bee populations are in sharp decline, yet public tools for participation are limited. Bee Mapper bridges the gap.

Benchmarking existing apps showed gaps in interactivity, gamification and accessibility. Insights that informed Bee Mapper’s unique positioning.

Mapping the user journey, ensuring smooth navigation across bee tracking, garden planning, education and community features.

Initial hand-drawn wireframes exploring key app functions such as sign-in, bee logging, questionnaires and navigation. These quick sketches helped visualise the flow before digital prototyping.

Rough layouts of specific features including garden planner, plant picker, community hub and gamification. These mapped out the content hierarchy and interactive elements.

Additional sketches for conservation alerts, bee population trends, community challenges and profile/logout. This stage ensured all app goals were represented before moving into Figma.

Final app designs in Figma, showing the login process, home dashboard and bee logging options. The clean, friendly UI uses the brand system of icons, colours and illustrations.

Screens demonstrating bee identification, confirmation, plant guides and gamified achievements. The design transforms conservation into an engaging and rewarding experience.

Final app flows for the community hub, conservation hub and climate alerts. These screens highlight how Bee Mapper connects users to real-time data and collective action.

Logo design combining a location pin with a bee, symbolising both mapping and conservation.

Custom icons ensure simple, recognisable navigation while keeping a friendly, bee-inspired style.

A warm, nature-inspired palette balances optimism yellow with soft neutrals for clarity and a touch of blue for trust.

Real-world mockups show how Bee Mapper could be pitched to stakeholders and users.

Bee Mapper demonstrates how design can transform environmental concern into action. The project highlights my skills in UX research, branding, interaction design and prototyping.