Challenge
Flavours Cafe needed a refreshed identity that felt modern, warm and cohesive. The existing signage and branding were outdated, and the interior felt visually busy and disconnected from the brand experience. My challenge was to redesign the logo, visual language and street-facing presence
while suggesting interior improvements that enhanced atmosphere and brand consistency.
Goal
To create a welcoming brand identity that reflects comfort, warmth and community. This included developing a new logo system, exterior signage concepts, colour palette and interior styling suggestions to align the space with the new brand direction.
Outcome
I developed a refined visual identity for Flavours, including a modern emblem logo, updated exterior signage, in-cafe branding (neon sign + touchpoints), and interior styling direction. The final identity creates a cohesive, contemporary and welcoming experience that improves both customer appeal 
and street visibility.

The new exterior signage introduces a modern brand identity with a refreshed logo, contemporary colour palette and clear typography, instantly elevating the cafe’s street presence.

Before: Original exterior lacking visual identity and modern branding.

After: Refreshed exterior with new logo, colour palette and branded signage that enhances visibility and street appeal.

Before: The original interior felt dated and visually busy, with dark tones and heavy patterned walls that made the space appear cluttered.

After: The redesigned interior introduces warm timber slats and a bespoke neon sign, creating a modern, inviting atmosphere that reflects the café’s refreshed identity.

Logo Development: Exploring different shapes, compositions and typography styles to create a warm, inviting identity                    for Flavours. The design evolved from simple tea cup icons to a refined emblem that reflects freshness, comfort andzmodern cafe culture.

Primary Emblem Logo: A refined circular mark designed to communicate warmth, comfort and freshness, combining a tea cup with natural leaf elements.

The emblem applied on the official brand colour to demonstrate contrast, legibility and how the mark appears in real-world use. Featuring the final approved green and lemon-yellow palette used on signage.​​​​​​​

Full Logo Lockup: The primary emblem paired with the Flavours wordmark, matching the style and tone of the cafe’s storefront branding. Created to reflect the exact colours used on the actual shop fascia.

A modern, welcoming website that translates the cafe’s refreshed visual identity into a seamless digital experience, warm imagery, clear storytelling sections, and simple navigation for customers.

A cohesive brand refresh designed to elevate customer experience, from the shopfront to the digital presence, creating a warmer, more memorable identity that reflects the heart of Flavours.
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