Transforming a Café Through Brand Identity & Interior Design
Challenge
Flavours Cafe needed a refreshed identity that felt modern, warm and cohesive. The existing branding and signage were outdated, while the interior lacked a consistent visual direction.
Goal
To create a welcoming brand identity reflecting warmth, comfort and community through a redesigned logo, exterior signage, colour palette and interior styling concepts.
Outcome
A cohesive visual identity featuring a refined emblem logo, updated exterior signage, in-cafe branding and interior styling concepts. The redesign brings together graphic and interior design to create a contemporary, inviting brand experience.
The proposed exterior redesign introduces a refreshed logo, contemporary colour palette and clear typography, creating a cohesive brand identity and stronger street presence.
BRAND TRANSFORMATION
Before & After - Exterior and Interior
Before & After - Exterior and Interior
Before - Exterior: The original storefront featured outdated signage and lacked a cohesive visual identity.
After - Exterior: The proposed redesign introduces a refreshed logo, contemporary colour palette and signage to create a stronger street presence.
Before - Interior: The original interior featured dark tones and heavily patterned walls, creating a visually busy atmosphere.
After - Interior: The proposed redesign introduces warm timber slats and
bespoke neon signage, creating a welcoming atmosphere aligned with the
refreshed brand identity.
bespoke neon signage, creating a welcoming atmosphere aligned with the
refreshed brand identity.
LOGO DEVELOPMENT
From Initial Concepts to Final Identity
From Initial Concepts to Final Identity
Logo Development: Exploring different shapes, compositions and typography, refining initial concepts into a cohesive emblem that reflects warmth, freshness and the café’s welcoming identity.
Primary Emblem Logo: The proposed exterior redesign introduces a refreshed logo, contemporary colour palette and clear typography, creating a cohesive brand identity
and stronger street presence.
and stronger street presence.
Brand Colour Application: The emblem presented in the final green and lemon-yellow palette, demonstrating contrast, legibility and brand consistency.
Full Logo Lockup: The primary emblem paired with the Flavours wordmark, creating a cohesive identity for signage and branded materials.
BRAND APPLICATIONS
Bringing the Identity to Life
Bringing the Identity to Life
DIGITAL EXPERIENCE
Extending the Brand Across Digital Platforms
Extending the Brand Across Digital Platforms
Website Design: A responsive website concept extending the café’s visual identity through warm imagery, consistent branding and intuitive navigation.
Final Outcome: A cohesive brand identity connecting the café’s exterior, interior and digital presence through consistent colours, typography and visual elements.
