Creating a Brand Identity from Concept to Completion
Challenge
The brief was to create an original brand from concept to completion. Drawing on my background in Interior Design and Graphic Communication, I developed Space & Style Designs, a hospitality-focused design studio combining branding and interiors.
Goal
To develop a distinctive brand identity that connects interior design with graphic communication. This involved researching the target audience and competitors, establishing brand values and positioning, and creating a cohesive visual identity.
Outcome
A complete brand concept featuring a refined logo, colour palette, typography and brand guidelines. The identity was applied across business cards, stationery, website concepts and social media, demonstrating a consistent visual approach across digital and print applications.
PRIMARY LOGO
Brand Identity · Colour & Monochrome
Brand Identity · Colour & Monochrome
SECONDARY LOGO
Monogram · Logo Variations
Monogram · Logo Variations
COLOUR PALETTE
Teal · Warm Beige · Neutrals
Teal · Warm Beige · Neutrals
DIGITAL APPLICATIONS
Website Design · Social Media
Website Design · Social Media
PRINT APPLICATIONS
Business Cards · Stationery
Business Cards · Stationery
