waniyah farah - Space & Style Designs

Challenge

This brief asked, to create a small business of my own. Drawing on my background in Interior Design and Graphic Communication, I developed Space & Style Designs, a hospitality-focused studio.
The challenge was to respond to a competitive sector where cafés, restaurants and boutique hotels struggle to stand out. Many studios specialise in either interiors or branding, leaving a gap for businesses seeking cohesive, affordable and sustainable solutions.

Goal

To build a multidisciplinary studio that integrates interior design with visual identity, offering consistent and meaningful brand experiences. This included creating a full brand strategy, story, values, audience insight, competitor research and positioning, supported by a complete visual identity system of logo, colour palette, typography and applications.

Outcome

I created a full brand identity for Space & Style Designs, grounded in research and strategy.
The mission, values and tone were translated into a refined visual system featuring a timeless logo, sustainable colour palette and elegant typography. These were applied across business cards, stationery, website concepts and social media, positioning the studio as a future-ready agency bridging interiors and graphic communication.

Defined a narrative that connects interiors and branding, positioning Space & Style Designs as a purpose-driven, sustainable studio for the hospitality sector.

Established a clear vision and mission that integrate interior design with graphic communication, creating transformative, sustainable spaces and brands.

Built on creativity, sustainability and purpose-driven design, ensuring every project balances functionality with meaningful
guest experiences.

Focused on three key audiences, hospitality businesses, eco-conscious clients and industry partners, shaping the brand’s tone, identity and services.

Researched competitors to identify a market gap, positioning Space & Style as one of the few studios uniting interiors and branding for hospitality clients.

Designed a timeless, versatile logo system that conveys professionalism and warmth, adaptable across digital
and print applications.

Developed a professional, sustainable palette balancing sophistication with warmth.

Applied the identity across digital and print platforms, from website and social media to stationery, presenting Space & Style as a credible, client-ready studio.